Welcome to today’s Powerful Websites.

In this issue: katamari (Entertainment), jitter.video (Design), startmycar.com (Productivity).

Have feedback? Just reply. Let’s get into it.

katamari (website, watch demo)

Flat after initial spike reflects Easter egg discovery patterns - people find it, share it, then it fades until rediscovered. Katamari nostalgia (2004 game) plus Google’s reach means periodic viral moments when someone tweets about it.

What’s next: Google Katamari is part of the Google Easter Eggs trend. Google hides interactive surprises in search (Pacman, T-Rex game, various doodles). Discovery-driven traffic means spiky, seasonal interest rather than steady growth.

Google Pac-Man, Google Doodles, Google T-Rex Runner, and other browser Easter eggs are other tools in this space.

jitter.video (website, watch demo)

Modest +5% growth masks real momentum - the 2023 Product Hunt Golden Kitty win brought mainstream designer attention. Motion design was previously locked behind After Effects’ steep learning curve. Jitter makes animation accessible to anyone who knows Figma, hitting the sweet spot of “professional results, beginner-friendly tools.”

What’s next: Jitter is part of the Browser-Based Design Tools trend. As creative work moves from desktop apps to web tools (Figma, Canva, Runway), animation is the next frontier. Tools that let designers animate without learning video software will capture the growing demand for motion content.

Rive, LottieFiles Creator, Cavalry, and Adobe After Effects are other tools in this space.

startmycar.com (website, watch demo)

Search interest grew 10% year-over-year, with volatile patterns showing peaks in July and December. The December peak likely reflects cold weather car troubles.

The tool addresses a frustrating universal experience: your car won’t start and you don’t know why. Instead of panicking or calling a tow truck immediately, the site walks you through diagnostic steps. Dead battery? Bad starter? Fuel pump? The guided troubleshooting helps identify the problem before spending money.

What’s next: startmycar.com is part of the DIY Troubleshooting trend. When things break, people’s first instinct is to search for solutions. Niche diagnostic tools that walk through problems step-by-step serve this behavior perfectly.

AutoZone’s Fix Finder, CarMD, and YouTube repair guides are other resources in this space.

All of these websites have been added to the Powerful Websites Spreadsheet.

Reply and let me know what you thought.

Rj